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M-Dalag

is an online and mobile based interactive voice response platform that allows Somaliland farmers to access key information on market prices, mobile based market platform for farmers to sell their crops and connecting farmers to local agricultural input sellers

Strategy

Provide information to Somali farmers to get a fair price for their produce

Plan Everything

Diversification of farm produces to reduce exaggeration of the market.

Against

Reduce the exploitation of middle man

Connecting

Linking the farmers directly to sellers (market) in an innovative way.

M-DALAG

Where it all started

For long, farmers in East Africa, particularly in Somaliland, faced challenges in getting their produces to the market at a possible price. Additionally, they faced delays in accessing finances timely and affordable matters? How is that true when we are living in the age of Smart technology? For the past decades and since the decline of Somali’s central government, the only marketing model followed by our farmers was to deal with a middle man, who greatly exploited between the farmers and the market. In this process, the farmers sold their precious produces at a cheaper price to a middle man who then sells at a more profitable price. This left farmers frustrated and quite often discouraged to continue the practice of farming and many times their corps got rotten at the farm.

When we realise these problems, Shaqodoon’s technology for development (T4D) department with support from Spark (a Dutch development company), designed a mobile-based market information system to deal with farmer’s market engagement challenges. The new system needs no internet. How is this possible with no regular internet connection? It is a simple, mobile solution that negates the need for an internet connection. This is now allowing the farmers to direct and lead their own futures.

How it Works

The market information system or the farmer’s application has two sections, a voice or mobile based section connected to three digit short code, like 315, and web-enabled section administered by operators (Campany, Ministry of agriculture, etc). The shortcode is a user-friendly telephone number primarily meant for following types of users:

  • Farmers: connecting to the market information
  • Buyers: connecting to farmers
  • Price tellers: to update the price of items every day
  • Agricultural product companies: connected to farmers to sell seeds
  • Agricultural experts: give advice to farmers
  • Operators: company that facilitates selling between farmers and buyers
  • Ministry of agriculture: getting agricultural data for reporting and planning issues

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